Saab USA Website
From deep in the vaults, old work from 1997 on Saab USA.
This project, from 1997, was rather innovative for its day. It used large, emotionally charged background imagery to engage customers, panel based navigation, and focused on developing brand equity as well as creating interest in the actual vehicles. It featured one of the web's first fully featured car customizer for which each car was individually shot using state of the art digital camera backs in a custom photo studio well ahead of its time.
It was honored with a certificate award for the Clios that year.