Journeys BBQ
Journeys BBQ site, where it all began for us in 2008
My team at Virid has been responsible for developing the look of this event site since 2008. This work is selected from the first year, the last year where we were responsible not only for the execution of the creative, but the concept and all the graphic elements as well.
The BBQ tour has historically been a six stop event at malls across America. From motocross to skate demos to battles of the bands to the ever popular "punk your chucks" converse tent, the day is always a hit with the Journeys crowd. Our objective was to provide a web site to house all the information about the event that would reflect the feel of the day, appeal to the disparate Journeys customer types, communicate information easily to those customers, get patrons excited about the event, and provide a communications channel for press and sponsors.
We started with an old school punk aesthetic and integrated shadow elements to create a "hairball" that moved and pulsated on the final version of the site which was built in flash (there was no iPad to contend with at the time) and captured the organized chaos and ADHD feel of the day.
The BBQ tour has historically been a six stop event at malls across America. From motocross to skate demos to battles of the bands to the ever popular "punk your chucks" converse tent, the day is always a hit with the Journeys crowd. Our objective was to provide a web site to house all the information about the event that would reflect the feel of the day, appeal to the disparate Journeys customer types, communicate information easily to those customers, get patrons excited about the event, and provide a communications channel for press and sponsors.
We started with an old school punk aesthetic and integrated shadow elements to create a "hairball" that moved and pulsated on the final version of the site which was built in flash (there was no iPad to contend with at the time) and captured the organized chaos and ADHD feel of the day.